New Triumph bikes

NEW TRIUMPH MOTORCYCLES

Iconic motorcycles that celebrate our past while embracing the future through bold design, original styling.

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Used BIkes

USED BIKES IN STOCK

View our range of in stock used motorcycles available at our Wellingborough and Woburn dealerships.

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LATEST TRIUMPH OFFERS

Owning a new Triumph has never been more affordable with our range of limited time special offers.  

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PURE TRIUMPH
ONLINE STORE

Having appropriate motorcycle wear isn’t just about looking great, although of course that’s still an important part of why people choose Triumph clothing. It’s also about having top quality equipment to develop your riding confidence. At Pure Triumph we have a vast array of genuine Triumph clothing, parts & accessories available on our online store.

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Triumph Store

PURE TRIUMPH
SERVICING

Regular servicing is the very best way of ensuring that your motorcycle is functioning correctly and safely, and perfor ming to its optimum level. Pure Triumph dealership services will help keep your Triumph motorcycle in top condition, and naturally we want you to have the best possible experience whenever you come to us.

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Servicing


Sell your bike to Pure Triumph

Pure Triumph are always on the look out for high quality used motorcycles. We are one of the countries biggest Triumph dealerships and we will always give you an honest valuation of your motorcycle, wether it's a Triumph or any other brand. 

TRIUMPH APPROVED
PRE-OWNED
MOTORCYCLES

When you buy a bike that’s pre-owned, you need to be confident of your purchase and that there are not going to be any surprises or problems further down the road.

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Used Bikes
Triumph Used Motorcycles

LATEST NEWS &
EVENTS AT
PURE TRIUMPH

From new Triumph motorcycle releases, offers, days out, rideouts, events and much more. Catch the latest news & stay up to date with everything Pure Triumph.

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Triumph News

Welcome to Pure Triumph
Wellingborough & Woburn

The beginning of every motorcycle journey comes right from the moment of first getting your hands on the keys and we believe in making that service not just a transaction, but part of the bigger picture. Incredible motorcycles demand an incredible service to make sure that each moment in your time with us is professional, straight forward and pleasant - so you can focus on the good times ahead.

That's why we're an award winning Triumph dealership, providing our services to the Wellingborough and Woburn areas for over 10 years now to an unparalleled level. We're part of the massively successful Cambria Automobiles PLC, who are one of the UK's fastest growing dealer groups; another testament to our incredible services and success.

If you're in the market for a new motorcycle, be it a brand new Triumph Motorcycle or if you're ready to find a great deal on a used bike, visit us at your local Pure Triumph showroom in Wellingborough or Woburn. We're confident that you'll be given a fantastic service from the moment you first approach our doors, to the moment you leave. But it's not just new and used motorcycles..

We cover all your motorcycle needs, from motorcycle servicing, MOTs, repairs and customisation, through to just finding a brand new piece of gear to keep you safe, warm and stylish on the road - both of our locations offer a fully comprehensive workshop, operated by professional, factory trained technicians with years of experience, while our shop staff have expertise in motorcycle clothing, parts and accessories. 

© Copyright 2024 Pure Triumph. All rights reserved

Cambria Automobiles, Reg. Office: Dorcan Way, Swindon, Wiltshire, SN3 3RA – Reg. No 5754547. England & Wales

Cambria Automobiles (South East) Limited is authorised and regulated by the Financial Conduct Authority (FCA) - FRN 308872. Cambria Automobiles (Swindon) Limited, Cambria Vehicle Services Limited, Grange Motors (Brentwood) Limited, Grange Motors (Swindon) Limited, Invicta Motors Limited, Invicta Motors (Maidstone) Limited, Thoranmart Limited, SOGO Mobility Limited and Cambria Automobiles (including all trading names) are Appointed Representatives of Cambria Automobiles (South East) Limited.

We are a credit broker and not a lender. We can introduce you to a limited number of lenders who may be able to finance your purchase. We can only introduce you to these lenders and may receive commission or other benefits for doing so.